Using the Internet to promote a book about why Seniors should use the Internet (and other technologies) is a bit tricky. If they are already online, they probably won’t be the book’s target audience. If they are NOT online, then they’ll never see the online ads or videos.
So the reality is that I’ll probably need to use more traditional forms of advertising to reach the primary audience of this book. However, I can still use the Internet to market to online audiences looking to buy a gift for their parents, grandparents, or older friends.
With that in mind, here are two sample video commercials for the book, “The Senior Sleuth’s Guide to Technology for Seniors.” One of the videos targets a younger consumer looking for a gift for his parent or grandparent. The other video targets the older consumer who might be looking for a gift for a friend or relative. Can you tell which video targets which consumer?